Companies should invest in or discard these “question marks,” depending on their chances of becoming stars.

Question marks: High Growth, Low Share.

Companies should harvest from these “cash cows” for cash to reinvest. Companies should invest in these “stars” as they have high future potential. The BCG matrix classifies a business portfolio into four categories depending on the attractiveness of the sector (growth rate of that sector) and competitive position (relative market share).

The BCG matrix is a portfolio planning model used to analyze the products in a company’s portfolio based on their growth and relative market share. The horizontal axis of the BCG matrix represents the market share of a product compared with other rivals. The vertical axis of the BCG matrix represents the growth rate of a product and its growth potential in a given market. The dog is located at the bottom right quadrant in the BCG growth-share matrix. The dog appears at the bottom right quadrant in the BCG matrix.

Henderson for Boston Consulting Group in 1970 Group, which helps companies analyze their business unit or product lines. The growth-Share Matrix (also known as Product Portfolio Matrix, Boston Box, BCG Matrix, Boston Matrix, BCG Analysis, Portfolio Chart) the BCG is a graph created by Bruce D. The BCG Matrix, also known as the Boston Matrix or the Growth-Share Matrix, created by the Boston Consulting Group, provides strategies for analyzing products based on growth and relative market share. Dogs may be aged and waning, the company needs to refresh the product or divest the dog from the portfolio. Dogs in the BCG matrix represent the business unit (or a product) that has a low relative market share in a slow-growth market.

Bcg matrix of tesla